Yahoo has announced a partnership with NBC Sports that will see the two pool their sports reporting, broadcasts and news coverage in an effort to build the US’s largest dedicated sports news platforms. The proliferation of media through blogs and social media has revolutionized the way fans take on news and watch events, but the two giants are hoping that leveraging the best of each other will strengthen their respective presences. The announcement says that the companies will combine Yahoo Sports’ reporting “premium sports news and events coverage” with the NBC Sports Group’s digital brand and TV “promotion and integration”. Terms of the partnership — which covers both online and on the air coverage — will see the two companies continue to maintain different sites and newsrooms.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Yahoo and NBC Sports Team Up For Online & Broadcast Content" by @ShellyPalmer
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