Yahoo has announced a partnership with NBC Sports that will see the two pool their sports reporting, broadcasts and news coverage in an effort to build the US’s largest dedicated sports news platforms. The proliferation of media through blogs and social media has revolutionized the way fans take on news and watch events, but the two giants are hoping that leveraging the best of each other will strengthen their respective presences. The announcement says that the companies will combine Yahoo Sports’ reporting “premium sports news and events coverage” with the NBC Sports Group’s digital brand and TV “promotion and integration”. Terms of the partnership — which covers both online and on the air coverage — will see the two companies continue to maintain different sites and newsrooms.
Yahoo and NBC Sports Team Up For Online & Broadcast Content
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).