When Twitter went down on June 21 and now on July 26, a fissure was opened in the fabric of the digital universe but life went on. For those few hours, most of the 500 million or so people who use Twitter paused, briefly discussed life without Twitter with their friends and colleagues. They may have posted some comments on Facebook to pass the time but they found ways to fill the empty space left by Twitter with other activities. For publishers, marketers and self-promoters, however, Twitter downtime translates into financial loss, especially for those who use Twitter’s promoted tweets to promote their businesses and products. Read the full story at CNET.