Shelly Palmer Radio Report – September 27, 2012

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A team of scientists in the UK has teamed up with a group of fashion designers to come up with the ultimate green fashion product.  They’ve created the CatCo laundry additive, a substance that when added to your laundry, creates clothing that pulls pollutants out of the atmosphere.  Here’s how it works: when you wash your clothes with CatCo, particles of titanium dioxide stick to the fabric. The titanium dioxide reacts with pollutants in the air and oxidizes them in the fabric. The Engineering and Physical Sciences Research Council, which has supported the project from the start, says that average wearers of clothes treated with CatCo can remove about 5 grams of nitrogen oxides from their air per day. That’s about equal to what an average car produces in a day. It’s aiming to make CatCo commercially within two years. I’ve told you about some cool high-tech clothes before, but I these may be the perfect fit

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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