The best-case scenario for BlackBerry right now? Build a niche as a ‘cult’ product

Blackberry / RIM OK, so I admit that I’ve been picking on RIM a lot lately. And in my defense, the company over the past few years has made it pretty easy for me since it’s made a litany of crucial mistakes that have left it in its current dire situation. But the more I’ve thought about RIM recently, the more I’ve come to believe that its BlackBerry OS may have a real chance to escape the same fate as Symbian, webOS or any number of failed mobile operating systems. And the reason for this is simple: RIM’s remaining customers are fiercely loyal to their products and will passionately evangelize on their behalf. Read the full story at Boy Genius Report.