The MLB’s Passbook ticketing experiment pays off

Passbook The day after Apple released iOS 6, I was at a Giants game in San Francisco, trying out the Passbook integration ginned up by the MLB and Tickets.com. I loved it. It was a seamless experience, and you could tell that there was a ton of thought put into how to make it work right. Now, the regular season is over and the MLB’s two-week experiment with Passbook is over, so how did it do? To get more background on how the trial went, I spoke to Senior Vice President of Wireless at MLB Advanced Media, Adam Ritter. The gist of the conversation? So far, so fantastic. Read the full story at The Next Web.