The crazy thing is how successful Yahoo! was at this. Few, if any, have ever done content or media online at that scale. But then Google came along and exploited the fact that the Internet was growing too fast for Yahoo! to keep up. Suddenly, Yahoo! was struggling to find its way, as Google made buckets of money by taking the opposite strategy: redirecting its traffic across the Internet to the best sites for each query (e.g. popular topics landed you on Wikipedia, movies on IMDB). Read the full story at TechCrunch.