Referee Pro
Referee Pro
Referee Pro

We’ve previously written about why we’re overstating the impact technology will have on football (soccer) refereeing, but this focused more on things like goal-line technology to remove human error. Now, however, it seems that the refs’ humble notepad and pen could be on their way out too. A referee may use his/her notepad for anything – noting down substitutions, red/yellow cards or any other on-field incident. Now, European startup Siine has launched Referee Pro, a smartphone app that will see the first ever football match kick off on Thursday with a professional match official using his mobile phone to record events, as well as dishing out yellow and red cards. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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