Apple (Red)
Apple (Red)
Apple (RED)

Apple has joined the ranks of businesses around the world honoring World AIDS Day. Held since 1988, the global community holds this day as a time when everyone can unite in their “fight against HIV, show their support for people living with HIV, and to commemorate people who have died.” For Apple, one of the steps its taking to promote awareness is by having all its retail store logos changed to red. If you go to any Apple retail store, the most prominent sign of Apple’s support for the event is its iconic logo. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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