Motorola engineers are said to be working on a “sophisticated” smartphone that will “provide more potent competition” to the iPhone, according to a report from The Wall Street Journal. Google hopes the handset, which is known internally as “X Phone,” will stand apart from existing devices, although the company is said to be running into some obstacles. The device will reportedly be equipped with a “top-notch” camera and photo software, which previous Google-branded handsets have lacked. Motorola is also said to be interested in using a bendable display and materials that would make the X Phone more durable. Some of the phone’s features were said to be draining the device’s battery life, however, and the company is also said to be having difficulties with manufacturing and supply-chain management.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.