AppleArmed robbers broke into the Apple Store in Paris on New Year’s Eve and made off with more than a million dollars’ worth of merchandise, according to reports. Masked suspects wielding handguns forced their way into the store through an employee entrance as a janitor was leaving, about three hours after the store’s 6 p.m. closing time, England’s Telegraph reported. The janitor was “lightly injured,” the news outlet said. The Wall Street Journal cited French reports and said a security guard had also been overpowered by the thieves. The Journal said two suspects forced their way in, and the Telegraph reported that four or five suspects total were involved in the robbery. The thieves ignored display items and grabbed boxes of goods, loading them onto a truck. The whole operation took about 40 minutes, the Telegraph reported.

Read the full story at CNET.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

Share this post

Like it? Tweet it.

"Parisian Apple Store Robbed of $1 Million in Tech" by @ShellyPalmer