KickstarterKickstarter on Friday announced a small new feature that the company hopes will make it easier to discover projects to back: hashtags. The new way of breaking up submissions was added after the team noticed certain themes and trends running anywhere for a week to several years. Kickstarter already has categories, but tags give it a new way to share the patterns and trends it is seeing. Here is how Kickstarter explains the difference between the two: “Tags aren’t tethered to a specific category. Instead they reflect a common philosophy (#Civic), shared subject matter (#Science), themes (#Zombies), accolades (#Sundance), and a bunch of other stuff too.” Kickstarter is in charge of adding and rotating tags, which it says it will be doing “constantly” as new trends pop up throughout the site.

Read the full story at The Next Web.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"Kickstarter Adds Hashtags to Enhance Discovery" by @ShellyPalmer

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