Kickstarter on Friday announced a small new feature that the company hopes will make it easier to discover projects to back: hashtags. The new way of breaking up submissions was added after the team noticed certain themes and trends running anywhere for a week to several years. Kickstarter already has categories, but tags give it a new way to share the patterns and trends it is seeing. Here is how Kickstarter explains the difference between the two: “Tags aren’t tethered to a specific category. Instead they reflect a common philosophy (#Civic), shared subject matter (#Science), themes (#Zombies), accolades (#Sundance), and a bunch of other stuff too.” Kickstarter is in charge of adding and rotating tags, which it says it will be doing “constantly” as new trends pop up throughout the site.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.