Kickstarter on Friday announced a small new feature that the company hopes will make it easier to discover projects to back: hashtags. The new way of breaking up submissions was added after the team noticed certain themes and trends running anywhere for a week to several years. Kickstarter already has categories, but tags give it a new way to share the patterns and trends it is seeing. Here is how Kickstarter explains the difference between the two: “Tags aren’t tethered to a specific category. Instead they reflect a common philosophy (#Civic), shared subject matter (#Science), themes (#Zombies), accolades (#Sundance), and a bunch of other stuff too.” Kickstarter is in charge of adding and rotating tags, which it says it will be doing “constantly” as new trends pop up throughout the site.
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Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Kickstarter Adds Hashtags to Enhance Discovery" by @ShellyPalmer
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