Apple is apparently looking to give Siri a personality boost. 9to5Mac has found a new Apple job posting looking for “a uniquely creative individual to help us evolve and enrich Siri” for future updates. More specifically, Apple wants to hire “someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.” The post notes that Siri is “known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways,” so it’s safe to assume that the new hire will be responsible for enhancing those aspects of Siri’s “personality.” The real question, though, is whether Apple can make Siri realistic enough to date Notre Dame linebacker Manti T’eo.
The Future of Siri: A More Engaging, Funny Experience
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).