Siri

SiriApple is apparently looking to give Siri a personality boost. 9to5Mac has found a new Apple job posting looking for “a uniquely creative individual to help us evolve and enrich Siri” for future updates. More specifically, Apple wants to hire “someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.” The post notes that Siri is “known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways,” so it’s safe to assume that the new hire will be responsible for enhancing those aspects of Siri’s “personality.” The real question, though, is whether Apple can make Siri realistic enough to date Notre Dame linebacker Manti T’eo.

Read the full story at Boy Genius Report.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"The Future of Siri: A More Engaging, Funny Experience" by @ShellyPalmer

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