Netflix is working on launching personalized profiles some time later this year, according to remarks made by Netflix CEO Reed Hastings during Wednesday’s fourth-quarter 2012 earnings call. However, he cautioned that a launch is “not imminent.” Reed explained that the company is still testing ways to make the experience simple enough for consumers as well as resilient enough so Netflix won’t have to change it up much after launch. “Some time over the year, I am sure we will launch it,” Hastings said. GigaOM was able to capture some exclusive first screenshots of the current personalized profile tests at CES this year. The profiles currently in testing could be offered as an added feature to consumers at no additional cost, allowing them to add a separate profile for each family member. Profiles would include a separate queue as well as viewing history and recommendations.
Netflix to Add Personalized Profiles Sometime This Year
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).