In a May 2011 interview with AdAge, Rolling Stone founder and publisher Jann Wenner memorably described magazine publishers’ embrace of the iPad as “premature” and spurred by “sheer insanity and insecurity and fear.” A little under two years later, Wenner Media has decided the time is right for the classic music magazine to embrace the tablet: Rolling Stone‘s first iPad edition hit Apple’s Newsstand app Thursday. Wenner Media describes the launch as a “planned progression” that began in May 2010 with Rolling Stone‘s Beatles guide app and continued with a music news iPhone app and the launch of Us Weekly on iPad last May. A digital replica edition of Rolling Stone is already available for Kindle Fire, Nook and Zinio, but the iPad edition is optimized for the tablet and “all of the album and song reviews and music-related articles will include a link to listen to music samples and purchase tracks from iTunes.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Rolling Stone Rocks and Rolls Its Way to iPad" by @ShellyPalmer
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