AmEx Owners Will Soon Be Able to Buy Items Using a Hashtag

American ExpressAmerican Express is upgrading its Sync program with Twitter to let cardholders buy stuff by using a hashtag. Starting Monday, AmEx customers who sync their cards can buy items if they use the right hashtag. The first such item is a $25 AmEx gift card, which will go for $15 if you tweet #BuyAmexGiftCard25. Other offers will be rolled out on Wednesday Feb. 13 at noon EST including an Amazon Kindle Fire HD for $149.99 (a $50 discount), an Xbox Controller for $29.99 (a discount of about $10) and an Xbox 360 4GB console with a three-month Xbox LIVE Subscription and two game tokens for $179.99 (which is the price of the console without those extras.) If consumers opt for those items and use the correct hashtags, then they will get a verification from @AmexSync, which will contain a confirmation hashtag. Cardholders then have 15 minutes to tweet the confirmation hashtag to confirm their purchase.

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Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).