Illustrating how very, very hard it is to have a breakout hit in today’s mobile app stores, a report from app store analytics firm Distimo released on Wednesday finds that only 2 percent of the top 250 publishers in the iPhone App Store are “newcomers,” versus just 3 percent in the Android store, Google Play. In smaller countries, the share of new publishers tends to be slightly higher – 6 percent for both Google Play and the App Store for iPhone, Distimo found. Also indicating how tight the current market is, only 0.25 percent of the total revenue from the top 250 applications goes to new iPhone app publishers, while 1.2 percent reaches new Android app publishers on Google Play. And if you’re a newcomer, it seems you have a better chance at making money – at least initially – on Google Play. Again, that speaks to the possibility that we’re starting to run at full capacity here.
The Tough Road for New Publishers in the App Store
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).