Dozens of major U.S. companies have come out in support of marriage equality, including Apple, Facebook, eBay, and Intel. In legal briefings submitted to help overturn California’s ballot initiative, Proposition 8, which made same-sex marriage unconstitutional, the companies argue that “recognizing the rights of same-sex couples to marry is more than a constitutional issue. It is a business imperative.” The document submitted in support of the legal teams, known as an amicus brief, explains: “By singling out a group for less favorable treatment, Proposition 8 impedes businesses from achieving the market’s ideal of efficient operations — particularly in recruiting, hiring, and retaining talented people who are in the best position to operate at their highest capacity. Amici are competing domestically and internationally with companies inside and outside the United States in places where all couples, regardless of whether they are of the same sex, are afforded equal access to marriage.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Apple, Facebook Say Marriage Equality is ‘Business Imperative’" by @ShellyPalmer
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