Taking a cue from real Twitter account hacks, MTV and BET partook in some viral marketing Tuesday — by “hacking” each others’ accounts. The Twitter accounts from the two Viacom-owned cable channels, MTV and BET appeared as if they were hacked Tuesday. The music brands essentially switched identities and unleashed a stream of friendly digs at each other. Flanked by the hashtag #MTVhack, the tweets mimic some other notable brand hijacks we’ve seen in the last few days — including Burger King and Jeep. The BET tweets include references to the VMAs, Jersey Shore and the legend that is Kurt Loder. On the MTV side, the account is largely re-tweeting “MTV got hacked” comments. Was this another brand hijacking? Nah, it was just a little bit of viral social media marketing fun.
MTV, BET ‘Hack’ Own Twitter Feeds in Viral Marketing Ploy
on 2.19.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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