While we knew it was coming, Roku has announced that the all-new Blockbuster on Demand service is now live on its video-streaming platform (US only), and will be available on the Roku Streaming Stick, Roku 2, Roku LT, and new Roku HD players (model 2500X). While Roku is particularly well-known in the US, with Netflix, Amazon Instant and Hulu Plus all featuring prominently, it has also added the likes of BBC iPlayer and Now TV (BSkyB) to its UK media offering, after it was made available in Europe for the first time last January. As for Blockbuster, well, it has been left engulfed in a cloud of dust in recent years, with Netflix & Co. streaming past it, if you can pardon the pun. With Blockbuster on Demand, however, the former video-rental behemoth has previously attempted to shift with the times, serving up a multi-platform movie-streaming service for a fair few years.
Blockbuster Brings On-Demand to Roku Boxes
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).