“You can check-out any time you like, But you can never leave!” If I told you these Eagles lyrics described a certain website, you’d probably think it was Facebook. After all, public exclamations of quitting Facebook are so common it’s cliche, but by and large the people still stay. The same is true on other networks that angered users with product or business changes. But even when a better alternative arrives — such as Path to Facebook or App.net to Twitter, we still don’t see the users walk away. The two times a major exodus did come to fruition — Myspace to Facebook and Digg to Reddit — it was largely based on weaknesses in ease of use rather than philosophy. The weaknesses in Craigslist are painfully obvious: The site is ugly, any listing you post almost guarantees spam to your inbox, the apartment listings are full of scams, the site was once a known destination for sex trafficking (albeit minimized now) and lastly, people have died from engaging in a Craigslist transaction.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Why Hasn’t Craiglist Ever Become Prettier?" by @ShellyPalmer
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