About a month after NYC tech outfit Betaworks resurrected Digg last August, web publishers began to notice that for the first time in years, a portion of their readers was coming from the revamped site. Six months after the launch of Digg v1.0, the numbers are in: The aggregator’s referral traffic is up roughly 40% month-over-month, according to BuzzFeed data. Digg, which currently depends heavily on human editors who curate what goes up on the site each day, is still far from its former Internet kingmaker days, but things are looking rosy: A survey of 2,600 Diggers revealed 81% would recommend the new Digg to a friend.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.