There’s no mystery that Google is collaborating with Motorola on the so-called “X Phone” at least in part to weaken Samsung’s hold on the Android ecosystem. And now Benedict Evans, a strategy consultant for Enders Analysis, points us to some charts showing why Google is so eager to contain Samsung: It seems that Samsung’s Galaxy brand may be overtaking Google’s Android brand in terms of consumer awareness. Using a Google Trends graph, Evans shows how the Galaxy brand has been rising steadily for years in tandem with the Android brand in terms of web search volume, and for the first time briefly eclipsed Android in worldwide searches this past December. That’s obviously great news for Samsung but not such great news for Google, which has traditionally preferred that no one vendor dominate the sales of devices based its mobile operating system.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Is the ‘Galaxy’ Brand Better Known Than ‘Android’?" by @ShellyPalmer
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