Video games retailer GameStop is pledging $10 million to help independent mobile game developers refine and distribute their creations. The program is being run through Kongregate, the web game distribution platform GameStop purchased in 2010. Kongregate will offer developers financial services, consultation to improve their product and marketing support. Most importantly, it will offer developers a distribution platform across Kongregate (which has 15 million monthly unique visitors), GameStop’s mobile apps, the company’s website and its more than 6,000 stores. Kongregate is bringing on former Zynga general manger Panayoti Haritatos as the vice president of the mobile division. Haritatos was the founder and CEO of indie studio Urbansquall, which was purchased by Zynga in 2009.
GameStop Pledges $10 Million for Indie Game Developers
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).