I am always suspicious when people say they care. Somehow, my first reaction is: “How much?” So I feel more than a pang of sympathy for 11-year-old Emma Vermaak. She is not the only 11-year-old to like One Direction. However, she might be the first 11-year-old who thought to use modern methods to raise money as part of the Girl Scouts’ “I Care” program so troops overseas could enjoy Girl Scout cookies. Inspired in her quest, she thought it might be an idea to use PayPal. This system is not revolutionary. It feels like it’s been around since Jimmy Carter’s time. Yet the Girl Scouts organization seems not to be quite a pal of it. As SteamFeed reports, the Girl Scouts were terribly happy at Emma’s enthusiasm for fund-raising. The organization tweeted: “Emma! We watched your video. This is what Girl Scouts is all about! You’re doing something great and we couldn’t be prouder!”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.