Over the last several years, HBO has been making its streaming video product more attractive to users, by adding more and more devices that users can stream its programming on. At the D: Dive Into Media conference today, HBO President and COO Eric Kessler said that the company is enabling AirPlay streaming for its HBO apps, enabling iOS users to stream video from the iPhone and iPad to the Apple TV. The addition of AirPlay comes a few weeks after a report surfaced that HBO would be rolling out a standalone app for the Apple TV. Not quite, but close. Getting on Apple TV itself would mean building an app and getting its distributors on board with authenticating on that device. That’s been a sticking point on certain platforms — like Roku — where it has an app, but not every cable or satellite provider has agreed to provide a login system on the device.
HBO Go Now Works Over AirPlay From iPhone and iPad
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).