Apple might not need to make a TV set to make a big splash in the television market: a brand new report from Bloomberg claims that the company is negotiating with Time Warner Inc. to bring HBO Go to Apple TV by the middle of this year, citing two people familiar with the plans. That would still mean that the ability to watch HBO shows on Apple’s set-top box would be limited to people who already subscribe to the network in cable and satellite packages, but it’s a promising step. HBO Go currently provides mobile access to HBO shows and content, which would mean that Apple TV users who are also subscribers would have access to the more than 600 hours of video currently available on the service, which includes hit shows like Game of Thrones and True Blood. The move wouldn’t be unprecedented, as Apple already currently offers Hulu Plus and Netflix access on the platform, and HBO Go is already on Roku and Xbox.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Report: HBO Go Coming to Apple TV in Mid-2013" by @ShellyPalmer
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