Popular photo sharing network Instagram has announced that there are now 100 million monthly active users, marking 11.11% growth in just over a month since its announcement of 90M MAUs last month. Instagram crosses the 100M mark just two and a half years after its 2010 launch. Instagram was said to have 100 million total users a few months ago, but today’s measurement is of monthly actives, a metric that the company began reporting after recent terms of service changes were rumored to cut user numbers drastically. Instagram founder Kevin Systrom shared some thoughts on the milestone in a blog post. “One night soon after launch, about a half-mile away, Giants Stadium was full of fans cheering on their team in a race for the NLCS against the Philadelphia Phillies…While we may only have had a few thousand people around the world using Instagram that night, we had a sense that maybe through Instagram we could tune in to what was happening just a few steps away.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Instagram Hits 100 Million Users, Up 11% in 40 Days" by @ShellyPalmer
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