Popular photo sharing network Instagram has announced that there are now 100 million monthly active users, marking 11.11% growth in just over a month since its announcement of 90M MAUs last month. Instagram crosses the 100M mark just two and a half years after its 2010 launch. Instagram was said to have 100 million total users a few months ago, but today’s measurement is of monthly actives, a metric that the company began reporting after recent terms of service changes were rumored to cut user numbers drastically. Instagram founder Kevin Systrom shared some thoughts on the milestone in a blog post. “One night soon after launch, about a half-mile away, Giants Stadium was full of fans cheering on their team in a race for the NLCS against the Philadelphia Phillies…While we may only have had a few thousand people around the world using Instagram that night, we had a sense that maybe through Instagram we could tune in to what was happening just a few steps away.”
Instagram Hits 100 Million Users, Up 11% in 40 Days
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).