Is it Smart for Netflix to Dump New Shows in One Big Clump?

NetflixNetflix’s flagship original programming effort, House of Cards, dropped the other day, and chances are you’ve heard because a lot of people have been talking about it. The question is, will they keep talking? Netflix shoved the show out into the world all at once, just like it’s going to do with Arrested Development, so bingers rejoice! But what about that weekly buzz? The “water-cooler” conversations? The weekly recap articles? Does the interest surge generated by this kind of binge-worthy release match the same kind of growing buzz you can get for traditionally released shows? Especially dramas? We’ll have to wait a bit to really find out, but what’s your hunch: smart or stupid?

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).