Nielsen may finally be embracing 21st century TV viewing habits. Nielsen is planning to overhaul its TV rating system to include ratings data for videos viewed on streaming services like Netflix and Amazon, and streamed on devices like Xbox, Playstation and iPad, according to a report in The Hollywood Reporter, citing “several sources” familiar with the matter. The move beyond traditional TV ratings isn’t finalized yet, according to the report, but there are ongoing discussions among a Nielsen committee group that includes TV network and ad agency reps, which appear to be pushing in this direction. “The networks for years have complained that total viewing of their shows isn’t being captured by traditional ratings measurements,” the report says. “This is a move to correct that.”
Report: Nielsen to Overhaul TV Rating System, Include iPad and Xbox Views
on 2.21.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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