Nike released its Nike+ FuelBand to the public a year ago this month. If you’re unfamiliar with the product, it fits around a user’s wrist and provides one common tracking metric for any sort of physical activity. The FuelBand builds on Nike+, a shoe-embedded energy-tracking product the company launched for runners in 2006 and has since expanded to basketball. The FuelBand measures activity in what it calls NikeFuel points using oxygen kinetics, which it says is a better method of measurement than simply counting steps. The device also tracks steps and calories, but fuel points let users compare different sports and activities — a basketball game vs. a dance class vs. a yoga session vs. a long walk, for example. To mark the FuelBand’s one-year anniversary, Nike shared some data with us to show just how active its users have become.
Nike+ FuelBand Users Could Power 6,772 Houses Per Day
on 2.25.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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