Microsoft’s decision to keep Office away from iPad may be a good way to protect sales of Windows tablets but it’s also costing the company a pretty penny in terms of potential revenues. AppleInsider has picked up on some recent research from Morgan Stanley analyst Adam Holt showing that Microsoft is leaving $2.5 billion on the table every year by not bringing Office to Apple’s popular tablet. Some internal Microsoft documents leaked late last year suggested that Microsoft was finally developing a mobile version of Office for both iOS and Android, although the company has yet to make any announcements yet about bringing its popular productivity apps to rival mobile operating systems. There’s some added urgency for Microsoft to make its Office suite available on more mobile platforms since Google has recently started moving into its enterprise territory with its Google Apps productivity software.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.