It’s been so long since Microsoft launched Outlook.com that we forgot it was technically in preview mode. Well, that ended on Tuesday, at 12:01AM ET on the dot. The company just announced that the email service is no longer in beta, and that the site has racked up 60 million active users — over a third of whom came over from Gmail. If you decide to join today, you’ll be getting the same feature set announced last summer, just with a smoother, less glitchy experience (not that it was ever that buggy to begin with, if you ask us). To lure in even more users, Microsoft is launching a massive advertising campaign, one that will include TV and radio spots (see one of them after the break), online ads and even posters in subway stations. Basically, the sort of heavy promotion Microsoft is already doing for Surface.
New Outlook.com Ends Preview, Has Over 60 Million Users
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).