There will be a new OUYA next year, and the year after that, unlike the traditional game console model, where new hardware ships in five- to seven-year generational increments. “Our strategy is very much similar to the mobile strategy,” OUYA CEO Julie Uhrman told us in an interview this afternoon, following her DICE 2013 speech. “There will be a new OUYA every year. There will be an OUYA 2 and an OUYA 3,” she added. One potentially featuring the recently revealed Tegra 4, perhaps, rather than the Tegra 3 powering the first units? It sure sounds like it. “We’ll take advantage of faster, better processors, take advantage of prices falling. So if we can get more than 8GB of Flash in our box, we will,” she explained. But don’t fret, nervous game buyer. Uhrman assured us that “all the games will be backward compatible” going forward. When pushed on how this will work, she said, “The games will be tied to you, the gamer,” (like Steam is now) rather than tying your game licenses to the hardware you purchased (like, say, Nintendo’s Wii U).
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"OUYA Android Console to Get New Version Every Year" by @ShellyPalmer
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