Regardless of where you sit in the Samsung copying Apple discussion, the Korean smartphone maker announced its latest tool in the fight against its Cupertino rival: a Passbook-style ticket and coupon management app called Samsung Wallet. Unveiling Wallet at its Developer Day at Mobile World Congress, Samsung explains that it has launched the tool with an open API, allowing users to save tickets, boarding passes, coupons and similar cards to the app and access them from a central hub. At launch, the company has US partners onboard, including Walgreens, MLB, Expedia, Booking.com, Hotels.com and Lufthansa. The service has been rumored for some time, since Samsung filed a US trademark application on the term ‘Samsung Wallet’ back in March 2012. The app will not support payments but it does support NFC, but Samsung will likely lean on its partnership with VISA to offer NFC payments.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Samsung’s ‘Wallet’ is Its Answer to Apple’s Passbook" by @ShellyPalmer
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