Regardless of where you sit in the Samsung copying Apple discussion, the Korean smartphone maker announced its latest tool in the fight against its Cupertino rival: a Passbook-style ticket and coupon management app called Samsung Wallet. Unveiling Wallet at its Developer Day at Mobile World Congress, Samsung explains that it has launched the tool with an open API, allowing users to save tickets, boarding passes, coupons and similar cards to the app and access them from a central hub. At launch, the company has US partners onboard, including Walgreens, MLB, Expedia, Booking.com, Hotels.com and Lufthansa. The service has been rumored for some time, since Samsung filed a US trademark application on the term ‘Samsung Wallet’ back in March 2012. The app will not support payments but it does support NFC, but Samsung will likely lean on its partnership with VISA to offer NFC payments.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Samsung’s ‘Wallet’ is Its Answer to Apple’s Passbook" by @ShellyPalmer
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