Samsung Wallet

Samsung WalletRegardless of where you sit in the Samsung copying Apple discussion, the Korean smartphone maker announced its latest tool in the fight against its Cupertino rival: a Passbook-style ticket and coupon management app called Samsung Wallet. Unveiling Wallet at its Developer Day at Mobile World Congress, Samsung explains that it has launched the tool with an open API, allowing users to save tickets, boarding passes, coupons and similar cards to the app and access them from a central hub. At launch, the company has US partners onboard, including Walgreens, MLB, Expedia,, and Lufthansa. The service has been rumored for some time, since Samsung filed a US trademark application on the term ‘Samsung Wallet’ back in March 2012. The app will not support payments but it does support NFC, but Samsung will likely lean on its partnership with VISA to offer NFC payments.

Read the full story at The Next Web.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Samsung’s ‘Wallet’ is Its Answer to Apple’s Passbook" by @ShellyPalmer