Samsung’s ‘Wallet’ is Its Answer to Apple’s Passbook

Samsung WalletRegardless of where you sit in the Samsung copying Apple discussion, the Korean smartphone maker announced its latest tool in the fight against its Cupertino rival: a Passbook-style ticket and coupon management app called Samsung Wallet. Unveiling Wallet at its Developer Day at Mobile World Congress, Samsung explains that it has launched the tool with an open API, allowing users to save tickets, boarding passes, coupons and similar cards to the app and access them from a central hub. At launch, the company has US partners onboard, including Walgreens, MLB, Expedia, Booking.com, Hotels.com and Lufthansa. The service has been rumored for some time, since Samsung filed a US trademark application on the term ‘Samsung Wallet’ back in March 2012. The app will not support payments but it does support NFC, but Samsung will likely lean on its partnership with VISA to offer NFC payments.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).