How do you watch your favorite TV show? On your iPad when laying in bed? Streaming it through Netflix on your Xbox 360? Downloading it on iTunes or Amazon for a couple bucks after it airs? Unless you’re watching it through your cable box, Nielsen, the team that publishes TV ratings, isn’t able to track you properly. That might change, though, as a recent report suggests that Nielsen is going to enter the modern age and begin including ratings data for shows watched through steaming services like Netflix and on devices like the iPad and Xbox. Networks have complained for years that their shows’ actual ratings haven’t been properly tallied. This is a step to fix that. The report says that by September, Nielsen will introduce new hardware and software into the homes it uses to gauge ratings. If all goes well, shows with a less traditional viewer base like Community might get a better shot at sticking around for a few years.
Shelly Palmer Radio Report – February 28, 2013
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).