The numbers are in, and it turns out that the Ravens weren’t Sunday’s big winners. As in most major televised events, viewers took to Twitter in droves, sending over 24.1 million tweets during Sunday night’s game. For comparison’s sake, when Barack Obama defeated Mitt Romney in November, that six-hour window generated 23 million tweets. This year’s Super Bowl exceeded that number by over one million. Beyonce’s halftime show generated 5.5 million of those tweets, averaging 268,000 per minute at the end of her performance. The other big moment, the #Blackout, generated over 230,000 tweets per minute. Advertisers were smart and capitalized on the trend. Twitter was mentioned in just about half of the 52 national commercials aired during the game. But the best Twitter moment of the night belonged to Oreo, who tweeted “You can still dunk in the dark” with an accompanying graphic shortly after the lights went out. So Baltimore, you can keep the Lombardi Trophy, but we should all remember who the true champ was.
Shelly Palmer Radio Report – February 5, 2013
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).