If you’re one of the lucky ones headed to Mercedes-Benz Superdome in New Orleans, La., for Super Bowl XLVII, we wish you a great trip. For the rest of us who will be watching the big game at home, it turns out we’re in good company. Century 21 Real Estate surveyed close to 3,000 people about the big game and found an overwhelming majority (88%) think home is the best place to be on game day along with, of course, good friends, good food and a big screen television. Century 21, an advertiser in this year’s Super Bowl, looked at the habits and likes of stay-at-home viewers and found men say they like “being able to control instant replay with the DVR” as a reason to watch the game at home. Men are 4% more likely than women to cite that as a reason to stay home.
36% of Super Bowl Viewers Will Use Second Screen
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).