Twitter Users Send 24.1 Million Super Bowl Tweets

TwitterThis year’s Super Bowl started with the Ravens crushing the 49ers. Then after a 108-yard kickoff return by the Ravens at the beginning of the second half, a power outage delayed the game for more than 30 minutes. Following the delay, the 49ers got their mojo working and the two teams, and two brother coaches, battled intensely to the finish. This is a great script for a blowout evening of tweeting by football lovers, advertising geeks, and Beyonce fans. According to Twitter, the game and halftime show with Beyonce spawned 24.1 million tweets. The 2013 Super Bowl tweeting surpassed the November presidential election, when there were 23 million tweets over a six-hour period. Beyonce’s halftime performance generated 5.5 million of the 24.1 million tweets, with a peak of 268,000 tweets-per-minute at the end of her performance. The non-halftime peak was 231,500 tweets-per-minute during the power outage.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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