TwitterThis year’s Super Bowl started with the Ravens crushing the 49ers. Then after a 108-yard kickoff return by the Ravens at the beginning of the second half, a power outage delayed the game for more than 30 minutes. Following the delay, the 49ers got their mojo working and the two teams, and two brother coaches, battled intensely to the finish. This is a great script for a blowout evening of tweeting by football lovers, advertising geeks, and Beyonce fans. According to Twitter, the game and halftime show with Beyonce spawned 24.1 million tweets. The 2013 Super Bowl tweeting surpassed the November presidential election, when there were 23 million tweets over a six-hour period. Beyonce’s halftime performance generated 5.5 million of the 24.1 million tweets, with a peak of 268,000 tweets-per-minute at the end of her performance. The non-halftime peak was 231,500 tweets-per-minute during the power outage.

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Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Twitter Users Send 24.1 Million Super Bowl Tweets" by @ShellyPalmer