The big winner of the Super Bowl may have been Twitter. Not only was this the most tweeted Super Bowl ever with more than 24 million tweets about the game, but Twitter as a company was also mentioned in far more ads than any of its social media competitors. Twitter was mentioned in about half of the 52 national commercials that aired between kickoff and the final seconds of the game, according to a tally by Matt McGee at MarketingLand. Facebook, by comparison, was mentioned in just four national ads, or about 8%. According to McGee, Twitter and Facebook were each mentioned in eight commercials during the 2012 Super Bowl, suggesting that Twitter has rocketed past Facebook in terms of prominence in Super Bowl ads. Just like last year, Google+ wasn’t mentioned at all. Instagram, meanwhile, got its first mention and a prominent one at that.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.