The big winner of the Super Bowl may have been Twitter. Not only was this the most tweeted Super Bowl ever with more than 24 million tweets about the game, but Twitter as a company was also mentioned in far more ads than any of its social media competitors. Twitter was mentioned in about half of the 52 national commercials that aired between kickoff and the final seconds of the game, according to a tally by Matt McGee at MarketingLand. Facebook, by comparison, was mentioned in just four national ads, or about 8%. According to McGee, Twitter and Facebook were each mentioned in eight commercials during the 2012 Super Bowl, suggesting that Twitter has rocketed past Facebook in terms of prominence in Super Bowl ads. Just like last year, Google+ wasn’t mentioned at all. Instagram, meanwhile, got its first mention and a prominent one at that.
Twitter Mentioned in Half of All Super Bowl Commercials
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).