The big winner of the Super Bowl may have been Twitter. Not only was this the most tweeted Super Bowl ever with more than 24 million tweets about the game, but Twitter as a company was also mentioned in far more ads than any of its social media competitors. Twitter was mentioned in about half of the 52 national commercials that aired between kickoff and the final seconds of the game, according to a tally by Matt McGee at MarketingLand. Facebook, by comparison, was mentioned in just four national ads, or about 8%. According to McGee, Twitter and Facebook were each mentioned in eight commercials during the 2012 Super Bowl, suggesting that Twitter has rocketed past Facebook in terms of prominence in Super Bowl ads. Just like last year, Google+ wasn’t mentioned at all. Instagram, meanwhile, got its first mention and a prominent one at that.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Twitter Mentioned in Half of All Super Bowl Commercials" by @ShellyPalmer
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