Billboard’s charts, the gold standard for assessing the most popular music, now have a new metric. YouTube streaming data is now being incorporated into those charts, Billboard announced yesterday. YouTube viewership will now join digital and physical singles sales, terrestrial radio airplay, and streaming as the metrics that determine Billboard’s chart order. Since there are often thousands of clips of a single music video, Billboard’s YouTube data is limited to “all official videos,” Vevo clips, and user-generated videos that are using “authorized audio.” In other words, only legitimately used songs can be included in its charts. It only makes sense that Billboard is incorporating YouTube data in its results. The online video site has become well-established as a place where people listen to music, and to not include it would possibly leave an inaccurate picture of current tastes.
YouTube Views Added Into Billboard Charts
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).