YouTube Testing Hulu-Like Pre-Roll Ad Model

YouTubeYouTube is testing out a new pre-roll ad setup across the site that looks a lot like the current Hulu offerings. The new ad displays before the video starts, where a pre-roll ad would normally begin playing and offers the viewer to pick their poison. The ads offer the ability to view a longer ad up front or shorter ‘commercial breaks’ during the video. The longer ads we’ve seen range from 2 minutes to 30 seconds and are likely affected by the length of the video. You can check out this one (signed out) which is over thirty minutes, to see the new ad. If you don’t make any choice, the video will eventually play with whatever number of ‘commercial breaks’ are calculated for the length of the clip you’re trying to watch.

Read the full story at The Next Web.

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Author:

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living as well as his daily radio report on United Stations Radio Networks. For more information, visit shellypalmer.com.

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