YouTube Testing Hulu-Like Pre-Roll Ad Model

YouTubeYouTube is testing out a new pre-roll ad setup across the site that looks a lot like the current Hulu offerings. The new ad displays before the video starts, where a pre-roll ad would normally begin playing and offers the viewer to pick their poison. The ads offer the ability to view a longer ad up front or shorter ‘commercial breaks’ during the video. The longer ads we’ve seen range from 2 minutes to 30 seconds and are likely affected by the length of the video. You can check out this one (signed out) which is over thirty minutes, to see the new ad. If you don’t make any choice, the video will eventually play with whatever number of ‘commercial breaks’ are calculated for the length of the clip you’re trying to watch.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).