The ease with which consumers can purchase just about anything on Amazon’s website has helped the company change the face of retail. In the future, spending money on Amazon’s website could get even easier thanks to technology revealed in a patent the company was awarded late last month. Amazon’s “Gravity-based link assist” technology would help users by drawing pointers toward a link or button using a virtual gravitational field, thus reducing the frustration of misclicks and missed taps. While the patent has some clear potential in terms of accessibility, the technology has the added benefit of helping users click links that lead to products available for purchase from Amazon.
Amazon’s ‘Gravity-Based’ Links Guide Your Cursor to Buy Things
on 3.12.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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