BlackBerry included an Android emulator in its BlackBerry 10 operating system that allows developers to easily port their applications from Android to BlackBerry. The decision to include such a tool paid off for the company, which launched its new platform with more than 70,000 apps. BlackBerry recently announced that its app store is now home to more than 100,000 BlackBerry 10 applications, and it has been revealed that only 20% are ported from Android. While the operating system is still missing key apps such as Instagram and Netflix, for the most part BlackBerry has been able to attract developers to its still unproven platform. “We give them a very nice on-ramp to get onto the platform,” Martyn Mallick, BlackBerry’s vice president for global alliances and business development, said in an interview with AllThingsD.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.