Do you like your fries straight or curly? The answer may reveal more about you than you think. According to a Cambridge University study published Monday looking at how much what people “like” on Facebook can reveal about who they are, people who openly declare their affinity for curly fries on Facebook tend to have higher IQs. Click by click, Facebook users are building a surprisingly nuanced picture of themselves, even without filling out their social networking profiles. Researchers published the article online at the Proceedings for the National Academy of the Sciences, showing off how they were able to figure out traits such as gender, personality type, political views and sexual orientation of individuals based on what 58,000 Facebook users decided to “like” on sites around the Web. All of the information in the study, the report said, was in the public domain.
Study: Your Facebook ‘Likes’ Correlate With Your IQ
on 3.12.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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http://www.kccu.org/people/doug-cole Doug Cole
