If Google is awarded the right to manage the domain registrations for .search, .app, .blog and .cloud, there is now a good chance that it won’t just use them for its own services and will open them up for non-Google properties, too. Last year, when ICANN opened up the first phase of the registration process for new generic top-level domain names, Google accounted for about 100 of the over 1,900 applications ICANN received. Among those were some that referenced Google brands and products like .google, .chrome, .android and .gmail, but Google and many of the other applicants also applied for the right to manage top-level domains with very generic terms like .blog, .show, .earth, .book and .car. ICANN CEO Fadi Cherhade recently announced that the organization will start recommending the first new generic top-level domains (gTLDs) for delegation around April 23.
Google Looking to Acquire Domain Names to Open to Public
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).