Audio platform SoundCloud announced changes to its subscription plans on Monday, as well as a new plan aimed at content and brand partners. The company had previously offered five different tiers to its service, making things somewhat confusing for more casual and pro users alike. It’s now dropping its available plans to just three for individual users: free, Pro and Pro Unlimited. There’s also one new beta plan called Pro Partner, which includes an interesting feature SoundCloud calls “Moving Sounds.” This allows for images to run behind SoundCloud’s streaming tracks, and sets up the potential for brands to run advertisements. The three new plans will replace the previously existing Lite, Solo, Pro and Plus accounts, and for paid users, they’ll now have access to higher upload limits and more comprehensive analytics at lower monthly and yearly rates, the company says.
SoundCloud’s ‘Moving Sounds’ Adds Images to Site’s Audio
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).