T-Mobile executives haven’t beat around the bush when expressing their distaste for smartphone subsidiaries. In December, the company’s CEO spoke to investors about alternatives paths the carrier could take to compete with Verizon and AT&T. According to an internal memo obtained by TmoNews, the company could announce its “uncarrier” plans as soon as March 4th. The initiative would remove two-year contracts, early termination fees and traditional phone subsidies, allowing customers to instead purchase new devices with a monthly installment plan. The memo also revealed that T-Mobile plans to market its HSPA+ and upcoming LTE network as “dual 4G” technology in the wake of its merger with MetroPCS. T-Mobile’s rebranding efforts will reportedly kick off on March 24th.
T-Mobile May Eliminate Two-Year Phone Contracts This Week
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).