Ah, exclusivity. Typically the domain of movie theaters and premium cable subscriptions, now everyone’s giving it a go. Microsoft’s Xbox 360 is also joining the fray and has launched Pulp, a British indie comedy. The movie has already been shortlisted at several respectable film festivals but creator, Adam Hamdy, citing the high costs of marketing lesser-known films, said that a different approach was needed to get Pulp in front of audiences — something that those 77 million Xbox 360 owners should be able to help with. Microsoft added that this won’t be the only movie to debut on the Xbox Live’s Video app, although it hasn’t detailed how many more exclusives its salt-and-pepper console is likely to see.
Xbox 360′s First Exclusive Film, Pulp, Now Available to Watch
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).