On Thursday, YouTube announced that it has hit a billion monthly users, which is an extremely insane metric. We know that YouTube is the go-to place for silly, interesting and important videos, but these numbers are something that even TV networks dream of. The great part for YouTube is that this means that online video ad spend will go up since the eyeballs appear to be ready, willing and able. It’s not only advertisers that are rushing YouTube, budding music artists are heading there too, and making a career from the attention that they get. Fueling this insane growth is the availability of YouTube on all devices, plus a growing interest from “Generation C,” which happens to love to curate. That content curation means that people are sitting in front of their device and watching video after video with genres that range from politics to cartoons.
YouTube Hits One Billion Monthly Users
on 3.21.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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