2013 is the year of the Twitter hack. Having @BurgerKing hacked to promote McDonald’s food may be harmless and fun, but a recent hack showed just how dangerous the trend can be. Last week, the Associated Press’s Twitter account was hacked to send out a tweet that said President Obama was injured in an explosion at the White House. While the tweet was quickly taken down and the AP’s other Twitter handles began damage control, there were instant repercussions. The Dow dropped more than 100 points and President Obama’s aide had to issue a statement to say that Obama was okay. This goes to show that Twitter must implement two-step verification, which would add another layer of security to its accounts. When signing onto your account in a new location, in addition to your user name and password, you’d need to enter a code that Twitter will send to your phone. Google’s had it for a while now, and Microsoft just recently rolled it out. We’re waiting for you, Twitter.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.